Case Study — B2B Technology

Unlocking Strasys'
Growth Potential

How we helped Strasys convert high website traffic into qualified leads — and build a scalable digital marketing engine for long-term revenue growth.

+99%Qualified Leads
+81%Revenue Growth
+145%Conversion Rate
2.6xReturn on Ad Spend
The Challenge

Traffic Without Traction

Strasys had healthy website traffic but a frustrating problem — visitors weren't converting, campaigns weren't tracked properly, and no one could tell which channels were actually driving revenue.

Our Approach

Data-Led. Conversion-Focused.

We started with a deep analytics audit to understand where drop-offs were happening. From there, we built a comprehensive strategy anchored in CRO, targeted paid campaigns, and a content engine designed to compound organic growth.

Everything was tracked, tested, and iterated — no guesswork, no wasted spend.

  • High traffic volume but conversion rate well below benchmarks
  • Fragmented analytics — no reliable data to make decisions from
  • Google Ads running without proper conversion tracking
  • No content marketing strategy to build organic authority
  • Generic landing pages with no audience targeting or A/B testing
  • Inconsistent social media with no paid amplification
The Strategy

What We Did

  • 01

    GA4 & Full Funnel Tracking

    Rebuilt the entire analytics setup — implementing accurate event tracking, funnel visualisation, and attribution modelling for a true picture of performance.

  • 02

    Conversion Rate Optimisation

    Systematic CRO across all key pages — restructuring layouts, rewriting copy, improving trust signals, and removing friction from the enquiry process.

  • 03

    Google Ads Rebuild

    Paused underperforming campaigns and rebuilt from scratch — tightly themed ad groups, smart bidding, and conversion-optimised copy that cut cost-per-lead significantly.

  • 04

    Content Marketing & SEO

    Strategic content plan targeting high-intent keywords across every stage of the buyer journey — building topical authority and driving compounding organic traffic.

  • 05

    Audience-Specific Landing Pages

    Segmented landing pages for each key audience and campaign — tailored messaging, relevant social proof, and a single clear call to action.

  • 06

    LinkedIn & Paid Social

    Targeted LinkedIn campaigns reaching decision-makers, combined with Facebook retargeting to re-engage warm audiences and build a consistent pipeline.

The Results

A Business Transformed

Within 9 months, Strasys moved from a business with untapped potential to one with a predictable, scalable growth engine — clear data, performing campaigns, and a full pipeline.

+99%Qualified Leads Generated
+81%Revenue Growth
+145%Conversion Rate
2.6xReturn on Ad Spend
-22%Cost Per Lead
+110%Organic Search Traffic

"We always knew we had a good product — we just couldn't get the digital side to work. AH Worldwide Consulting fixed that. Our pipeline has never been stronger and we finally understand where our leads are coming from."

— CEO, Strasys

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